Go-To-Market Strategy for Hyperpure (B2B E-Commerce)

# Target Audience
– Primary: Small-to-medium restaurants, catering services, and food trucks.
– **Secondary**: Cloud kitchens, hotel chains, and independent chefs.

**Unique Selling Proposition (USP)**
**”Hyperpure: Wholesale Ingredients at Unbeatable Prices”**

### **Core Channels**
1. **Marketplace Listings**: Leverage platforms like Amazon Business, Alibaba, and local B2B directories.
2. **SEO & Content**: Target keywords like “bulk restaurant supplies cheap” with blog posts (e.g., “How to Cut Kitchen Costs by 30%”).
3. **Performance Marketing**: Google Ads (B2B intent keywords) + LinkedIn ads targeting F&B decision-makers.
4. **Direct Outreach**: Cold emails/SMS to restaurant owners with discounts on first orders.

### **30-Day Launch Plan**
– **Week 1**: Set up marketplace listings, run LinkedIn/Google Ads, and secure 10 pilot customers.
– **Week 2**: Launch influencer partnerships (see below) + publish SEO-optimized content.
– **Week 3**: Retarget website visitors with limited-time bulk discounts.
– **Week 4**: Analyze CAC, optimize top channels, and scale successful tactics.

### **Influencer Strategy**
– Partner with **micro-influencers** in the restaurant niche (e.g., chefs, food bloggers) to:
– Showcase Hyperpure’s affordability via “cost-saving kitchen haul” videos.
– Offer followers a **10% discount code** (trackable for ROI).

### **Viral Marketing Idea**
**”The $1 Challenge”**:
– Invite restaurants to create a dish using Hyperpure’s $1 ingredients (e.g., spices, grains).
– Feature winning recipes on social media + offer a grand prize (e.g., 6 months of free supplies).
– Encourage UGC with hashtags like #HyperpureSaves.
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