Go-To-Market Strategy for Suhana (Non-Sugar, Healthy Cold Drink for Kids)

# 1. Core Channels
– E-commerce Platform: Shopify (D2C) with SEO-optimized product pages.
– **Paid Ads**: Meta & Google Ads targeting health-conscious parents (interest: healthy snacks, parenting blogs).
– **Retail Partnerships**: List on BigBasket, Blinkit for quick trial.
– **Community Building**: Parenting forums (Facebook Groups, BabyCenter) & WhatsApp groups.

**2. 30-Day Launch Plan**
| **Week** | **Activity** |
|———-|————–|
| **Week 1** | Soft launch via influencers (micro-mommy bloggers). Pre-orders with 10% discount. |
| **Week 2** | Meta retargeting ads + UGC contests (“Share your kid’s healthy sip”). |
| **Week 3** | Collaborate with pediatric nutritionists for endorsements. |
| **Week 4** | Scale ads; launch referral program (“Buy 1, Get 1 for a friend”). |

### **3. Influencer Strategy**
– **Tier 1**: Nano-influencers (10k–50k followers) — mommy bloggers, parenting coaches.
– **Tier 2**: Macro-influencers (50k–200k) — kid-friendly recipe creators.
– **Offer**: Free samples + affiliate commissions (10% per sale).

### **4. Viral Marketing Idea**
**”Sugar vs. Suhana Challenge”**: Parents share videos swapping sugary drinks with Suhana in kids’ meals. Best entries win a year’s supply. Push via Instagram Reels + TikTok.

**Key USP Highlight**: “100% natural sweetness, 0% sugar guilt.”